The southern wind, a glass filled with ice, and the last question you’d expect to hear at the End of the World: Would you like a gin?

Some things simply don’t belong in the picture most people have of Ushuaia. More than 3,000 kilometers from Buenos Aires, surrounded by snow-capped mountains, lenga forests, and the Beagle Channel, you’d hardly expect to find a craft gin distilled with wild calafate berries and Patagonian juniper, served in a large balloon glass with premium tonic and waterfront views.

And yet, that’s exactly what you’ll discover.

Gin in Ushuaia has evolved from a novelty into one of the city’s defining culinary experiences. What began as a global trend slowly reaching southern Argentina has become something uniquely Fuegian, shaped by local botanicals, small-batch distilleries, and bars that are destinations in their own right. Here’s how the End of the World became one of Argentina’s finest places to enjoy a gin and tonic.

From Global Trend to Local Tradition

The gin boom isn’t unique to Ushuaia. Across Argentina, craft gin exploded in popularity—especially after the pandemic—and today the country is home to more than 400 gin brands, with new labels appearing every year.

Patagonia has everything a distiller could ask for: wild juniper growing across the region, exceptionally pure Andean meltwater, and the cold climate that gin producers value so highly.

But Ushuaia didn’t simply follow the trend—it made it its own.

Local entrepreneurs realized that the natural ingredients of Tierra del Fuego were exactly what the world of craft gin was looking for: authenticity, character, and a strong sense of place. Wild calafate berries, rose hips, mountain juniper, elderberries, and aromatic herbs from the lenga forests became the foundation of a distinctly southern spirit.

Then they started distilling.

Jeremy Button: The End of the World’s First Signature Gin

Even its name tells a remarkable story.

Jeremy Button—better known to history as Jemmy Button—was a young member of the Yaghan people who, in 1830, was taken to England aboard the HMS Beagle along with three companions. According to legend, he was exchanged for a single button at the expedition’s first port of call, giving rise to his English name. After being educated in Britain and presented at the royal court, he eventually returned to Tierra del Fuego, where he rejoined his people and embraced his original way of life.

It’s a fitting name for a gin born at the End of the World: a story of journeys, cultural encounters, identity, and returning home.

Jeremy Button Gin became the first gin produced in Tierra del Fuego with its own local distillery. Crafted in small batches using traditional copper stills, it features 100% natural regional ingredients. Every botanical reflects the landscapes of Patagonia: hand-harvested juniper, wild calafate berries, rose hips, elderberries, sage, coriander, orange peel, and lemon zest.

Every glass is, in a way, a map of the far south.

Haruwen: Motorcycles, Mountains, and a Distillery on Route 3

If there’s one place that brings together two worlds you’d never expect to see side by side, it’s Haruwen.

Located at kilometer 3005 of Argentina’s legendary National Route 3—the highway that begins (or ends) in Ushuaia, about 36 kilometers from downtown—the property started life as Moto Café 3005, a gathering place for motorcycle enthusiasts traveling through Patagonia.

Over the years, it evolved into much more than a café.

Today, Haruwen is home to a museum of classic Argentine motorcycles from the 1950s, a winter activity center offering cross-country skiing, snowmobile rides, and sledding, and—most importantly for gin lovers—a working distillery producing Gin 3005, another authentic spirit from the End of the World.

Getting there is an adventure in itself. The drive along Route 3 winds through lenga forests and mountain landscapes before arriving at a place that feels straight out of an adventure series: vintage motorcycles, stories of riders who crossed continents on two wheels, the aroma of freshly distilled gin, and, on misty mornings, the tranquil beauty of the Vega del Café Valley wrapped in silence.

Gin 3005 captures that same rugged personality—mountain-inspired, bold, and unmistakably Patagonian thanks to its carefully selected local botanicals.

Enjoying a gin here, surrounded by these landscapes, is an experience you’ll remember long after your trip.

Jeremy Button Gintonería: The Bar That Redefined Ushuaia’s Nightlife

If Haruwen is the perfect daytime excursion, Jeremy Button Gintonería is where the evening begins.

Located at 828 Maipú Avenue, right on Ushuaia’s waterfront overlooking the Beagle Channel, it has become the city’s premier destination for gin enthusiasts. Combining the award-winning local gin that inspired its name with an outstanding food menu, it’s far more than just another cocktail bar.

Inside you’ll find more than 50 varieties of gin and tonic, featuring both Argentine and international labels, alongside an inventive cocktail menu created by experienced bartenders. The kitchen serves everything from spinach and provolone croquettes to smoked chicken quesadillas, gourmet burgers, and beef tiradito, while live music nights range from jazz performances to classic rock covers.

But what truly sets Jeremy Button apart isn’t just what’s in your glass.

It’s what’s outside the window.

Large panoramic windows frame the Beagle Channel like a living painting. As the sun sets and the sky turns shades of violet over the water, every cocktail somehow tastes even better. Visitors who planned to stop for “just one drink” often find themselves ordering a second—and then a third.

The venue combines industrial design with warm details, and it also features a heated outdoor terrace for those who prefer enjoying Ushuaia’s crisp air with a gin in hand.

Happy hour, great music, incredible views, and an atmosphere that makes you feel you’re exactly where you should be.

It’s no coincidence that it’s one of the first places recommended by travelers who’ve visited Ushuaia.

Gin as the Perfect Excuse to Explore Ushuaia

What makes Ushuaia’s gin scene special isn’t just the drink itself—it’s everything that comes with it.

A visit to Haruwen offers a half-day road trip through spectacular Patagonian scenery while discovering a working distillery and a unique motorcycle museum.

Ending the afternoon at Jeremy Button Gintonería, watching the Beagle Channel with a perfectly crafted gin and tonic, is the ideal conclusion to any day in Ushuaia—whether you’ve spent it hiking in Tierra del Fuego National Park, sailing the Beagle Channel, or exploring the city.

Patagonian gin also makes the perfect souvenir.

A bottle of Jeremy Button or Gin 3005 is something you won’t find anywhere else in the world: a spirit infused with the aromas, flavors, and stories of the southernmost region on Earth.

If you’re the kind of traveler who plans trips around unforgettable food and drink experiences—and Ushuaia certainly gives you plenty of reasons to do so—the city’s gin trail deserves a place on your itinerary.

Ready to Discover the Flavors of the End of the World?

At Ushuaia Travel, we’ll help you create the perfect itinerary in the world’s southernmost city. From excursions to Tierra del Fuego National Park and Beagle Channel cruises to unforgettable culinary experiences, we’ll make sure you experience the very best of Ushuaia.

👉 Explore our Ushuaia excursions

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Practical Information

Jeremy Button Gintonería

📍 Address: Av. Maipú 828, Ushuaia, Tierra del Fuego
📱 Instagram: @jeremy.button.gintoneria
🌐 Website: jeremybutton.com.ar
🍸 Highlights: 50+ gin varieties • Full kitchen • Live music • Beagle Channel views

Haruwen – Distillery & Motorcycle Museum

📍 Location: National Route 3, Km 3005, Vega del Café Valley – 36 km from Ushuaia
🕐 Opening Hours: Tuesday to Sunday, 9:30 a.m. – 1:30 p.m. (seasonal activities vary)
📱 Instagram: @haruwen3005
🏍 Experience: Historic motorcycle museum • Gin 3005 distillery • Winter activities